concept

CARHARTT WIP (1989 - 2017) AT HRVST

 

For November 2017 Carhartt WIP and Retail menswear store Harvest ( www.houseofhrvst.com ) hooked up for an Installation / exhibition at their recently opened 2nd Store in Munich / Germany.

 


The Installation was curated by their creative agency  HOH/a (  Houseofhrvst / agency ) ( www.hoh-agency.com) 

 


The fundamental / basic Idea of the cooperation, was the release of the Carhartt book ( Work in Progress – the carhartt WIP Archives ) To install some selected picked Photographs of  the Book, in the context of a retail store, to let the customer and viewer from outside the Store, look behind the brand its roots in workwear and the development towards a fashion / lifestyle Brand from 1989 – to 2017.